Concord, the Lebanese white good manufacturer, has an ad that combines staying at home and patriotic slogans. "Stay home and shop online" has obvious meanings and roots. Now the patriotic bit I have blogged about before but may need repeating.
بتحب لبنان؟ حب صناعتوYou love Lebanon? Love its industry
The slogan which was coined when slain Minister Pierre Gemayel was Minister of Industry, has firm roots in an old poster by the Phalangists (which were created by his own grandfather - Pierre Gemayel after whom he was called), the poster in question (circa 1976) is below:
You love it... Work for it.
The analogy between the two slogans is uncanny once you think about it.
 |
| Photo taken from Maria Chakhtoura's book La Guerre des Graffiti |
The analogy between the two slogans is uncanny once you think about it.