Ksarak, yes, we have not seen that one for a long time. But it is here. And kicking indeed. Now Mink graced us with a new ad for the - legendary - Arak brand (which obviously comes from Ksara - incredible name mind you). The idea is simple, you can cheer on the world cup using Arak - instead of the customary "unbranded" alternative (Almaza bottle we see you even without the tag on). Also whereas this does not play into the forbidden comparative ad in the Lebanese law, because comparing Arak to beer is literally apples to oranges - this is basically the failure of the ad, that it went cheap comparing beer to a much more noble drink such as Arak. The original idea that yes, you can drink Arak with its accoutrements to cheer on the World Cup is very smart, why they had to compare it is beyond logic. Also "cheer for your country" is so much on the nose, come on, whatever happened to smart lines? (Mind you this is not even a double-entendre, because Lebanon did not make it to the World Cup). See the ad here.
