This blog's top 5 ads for 2025

And so here we are. The dreaded moment has come. My Top 5 best ads of the year listed in no particular order:

Exotica Valentine's Day:

Mink Mother's Day:

Johny Water:

McDonald's recruiting:

Jif (1 night 5 disasters campaign):

And so here we are, and contrary to other awards it does not matter if you have booked billboards with us or not (cough, ahem), or if you have pressured/cajoled/gifted us anything (another cough, ahem), or if you have bought ads in our magazine or website (I don't have a cold I swear but... you know the drill).

My awards are based on merit, and everyone who got featured here deserved their place. This being said "Weyn Sobatteh?".

Jif, one night, five triumphs

Jif comes winning out of the gate: The break up, The makeover, Mr Laz2a, Let's Tex Mex, Wen Sobatteh?

For a campaign entitled "One night: Five disasters" or rather "One night: Five triumphs". So let's recap how bad can one night go? Apparently quite bad between Nadine breaking up over a man she just met an hour ago, two girls going a make over a bit more like a 4 year old applies lipstick, the one guest who never leaves, the two boys trying to Tex Mex, and the hilarious - hilarious - gag of the guy who lost his shoe running in several of the disasters (wait till you see what happens when he finds it). Side note - the gag reminded me of Emir Kusturica's "White Cat Black Cat" but that's a different discussion for a different day.

Still, I am still laughing at Nadine, the guy with the shoe, and - ahem - my own misadventures in terms of Tex Mex-ing. I had promised Pimo - the agency behind it - that whenever they do a misstep they will hear it from me. But guess what? They did not!!