Halabi goes nuts - and not very smart

File under "advertising is getting too smart for me" - because honestly, either this is too smart or me getting too dumb. So let's recap, "a mix-and-match whose worry is - beach and mountain" for beach you get a bodybuilder (good to know someone has a bigger nose than me) and for the mountain you get a hiker (good to know there is someone thinner than me). All of this with obviously a background of beach and mountain. Seriously, all of this is so first degree, not single-minded, and honestly goes in 19 directions at once. People, please.

Halabi Trio... And some local copywriting

Well, as of late everyone has been trying their hand at home-grown copywriting (without much success). But here comes one which made sense. OK, it is too convoluted to explain but the gist of it is this: When it comes to nuts, the ad says "not one kernel or two kernels" - "a trio!". OK "not one kernel or two kernels" is a local expression basically to indicate something worthwhile. So at least someone did their homework. So apparently the stuff comes in three different flavors, apparently each containing three different nuts (hence the trio!) to mix and match at your own taste (all covered in cricri coating).

Halabi Nuts - trying to unsee a phallic symbol

Halabi Nuts.... All right, I am trying to unsee what I saw.

And what did I see? "I-tawt-I-taw-a-puddy-tat" to quote tweetie bird.

I thought I saw a pussy(cat)... And now trying to unsee it with all my might.

Look it could be the case of a "an art director trying to do a stylish image" as my friend said, or it could be - heaven help us - a phallic symbol all the way. Please see the ad here (a little at your own peril).

Look am as liberal as they come but this is an ad for the general public for nuts! (and this is not a double meaning!)