Showing posts with label Corporate Social Responsibility. Show all posts
Showing posts with label Corporate Social Responsibility. Show all posts

Saturday, May 8, 2021

Have the Lebanese discovered solidarity?

Well, let us be honest from the get-go: Lebanese are not exactly know for solidarity. Sure, we do have social security, post-partum vacation-days for women, a rather large and not svelte system of government employees as well as armed forces - which makes us look a little "lefty" in terms of social cohesion. But by and large, "solidarity" was reserved for political figures wanting to sway votes, political figures' wives wanting to look good (trying to spend money on something other than shopping sprees), political figures' children establishing NGOs under different guises, and the list goes on.

But what is happening now is different. With citizens left to their own devises by a state that crippled itself, with political parties now no longer high on the donor list of wealthy nations trying to influence Lebanese politics where said parties usually - as I said prior - did a tit-for-tat with votes and loyalty with their constituents and followers in a pseudo-feudal system of lords and serfs, and with society people having lost substantial sums of money in the Lebanese crash system - something I have not seen for a while is happening.

What I am talking about is something I have last seen in the war days. In shelters, in places where people where hiding, where they had no access to their bank accounts (at the time bank locations were so scarce if your region's branch was closed there would be no way to get money), where getting paid either was impossible or meant little due to inflation. It is basically about people helping one another. Sharing food, making sure other households had something to eat, "lending" small money (which not knowing if said money would be returned), sharing expertise without charging, giving away hand-me-downs sometimes to people one does not know. Just to be clear, I am not "romanticizing" the war, but it did have such an effect on people where bonds where created on the drum of falling bombs and whereas these bonds did not cross the level of "sects" or "political ideologies" usually closely related to geography, they did exist.

A pharmacy in my village keeps a box for unwanted medicines, or for pills no longer used that other people can use when they cannot pay for the price of a full packet. This is not state-managed, no, this is truly people helping people. And as I said, last time I saw such a camaraderie between people or households was during war days. Lately, it was a notorious thing to say that a "fatoush" plate was so exorbitantly expensive. Which is why, surprisingly, someone knocked at our door a few days ago. It was our neighbor from the house above carrying a Tupperware, all while moving on a walker. The large Tupperware contained a large fattoush dish inside. 

Le Bristol Hotel which ceased operation last year after being a witness to several decades of Lebanese hospitality grandiose times, has been donating its furniture to houses, 3000 houses in total. Honestly, what's not to respect in such a move? Here it is, a defunct institution, which is not even going a hypocritical act of Corporate Social Responsibility, which is donating its furniture in a city where two-thirds were wiped in a gigantic explosion in 2020. Most institutions would have preferred their possessions to rot, but not the Le Bristol.

People are stepping up to the plate, and are doing what taxes should have been doing had taxes not been pocketed by a huge black hole. Of course, saying I have "hope" in the Lebanese people is a long stretch considering they are still very "herd" in terms of political affiliations, but credit is given where credit is due. And today, I am ready to give that credit.

Monday, August 17, 2020

Al Wadi Al Akhdar in the post-explosion scene

 

Al Wadi Al Akhdar is right in the post-explosion scene.
As such, they are giving their support by collaborating with NGOs Beit El Baraka and Smile In A Box through which they will be donating more than 20,000 Al Wadi products to the families in need.They are also partnering with the talented Grace El Gebeily AKA Chef At Heart who has been offering home-cooked meals using Al Wadi products, having -so far - fed more than 100 families in the regions of Beirut and other parts of Lebanon.
Interestingly, their ads were dipped in a creative sauce which says "from our heart" a wink to their often used line "min alb El wadi" (From the heart of the valley). At least they are creatively consistent.

Wednesday, March 25, 2020

All brands are riding the Coronavirus wave, now what?

Well, celebrities are doing boring workouts online, brands are milking this Coronavirus to the last drop, directly or indirectly, officially or through fans (the above composite has the work of designer Ashif Mohammed for Pringles among agency-led work for other brands). OK, now what? All brands are claiming #stayhome and preaching #socialdistancing - some are putting their money where their mouth is: Armani donated 1.25 Million Euros, Prada started with donating six intensive care units and is now manufacturing masks and overalls for the medical staff, Zara is doing the same in Spain, LVMH turned its perfume division to produce and give away sanitizers, and so on and so forth... But make no mistake, take away the fanfare - some of it real, some of it marketing, everyone is asking "now what?" and "where do we go from here?".
How will governments balance the difficult act of maintaining the health of people, to the economy at large. Already in the US there is fidgeting about the shut down, whereas Denmark is promising to pay 75% of employee salaries in the private sector as long as companies do not lay off their employees. But naturally, all this is an abstract equation.
In Lebanon, you need to add our monetary crisis, our capital controls, a devastating storm, social and political unrest, and the equation is honestly overwhelming. But this brings us to the same question "how long will this persist?" - a maddening question as thankfully, Lebanese seem to be taking this seriously despite a few corny aberrations.
Interestingly, the further this goes, the more people and societies reveal what they are made of. Hey even the Young man who originally said "If I get Corona, I get Corona, at the end of the day I am not going to let it stop me from partying" has issued an apology (his name is Brady Sluder and you can read his apology - which to me reeks as a statement by a PR company - here) at the same time Texas Lt. Gov Dan Patrick said that grandparents are willing to die to save economy for their grandchildren.
My readers are now confused, am I talking about Lebanon where I am based or about the world at large? Psssst, it does not matter anymore. A Chinese company donated tens of thousands of masks to Italy and on the boxes it wrote "We are waves of the same sea, leaves of the same tree, flowers of the same garden" which is a quote from Italian philosopher Seneca.
Indeed, we are.

Tuesday, March 24, 2020

Milk Innovative launches Coronavirus initiative "Together Alone"


Is the Lebanese government handling the COVID-19 well? Yes. Should people be going out? No. Are they going out? Yes. Are they supposed to? No. Milk Innovative thinks so too. An they launched a great initiative compatible with the social media world to really convince people they should remain indoors. "Together Alone" or the Arabic "مفرد بالجمع"  is a lovely, timely, needed effort because. Only with collective effort will we be able to beat the virus and stop its spread.
Here is how it goes:
It’s a good day to shake off boredom, spread empowering vibes and encourage people to #JoinIsolation!
All you have to do, from your quarantine, is:
Soap your hand and wrist
Photograph it (Hey! You can get creative here indeed!)
Copy Paste this caption
Pass on the torch to 5 persons you tag
Share it
I pass the torch to (tag your buddies
Together, but not forever alone, we shall #shakecoronavirusoff!
Until we meet again
#TogetherAlone #UniteForLife



اليوم بدنا نكسّر الضجر, بدنا ننشر طاقة ايجابية وبدنا نخبر العالم انو #عالعزلة_مجتمعين !

كل شي لازم نعملوا, بالحَجِر, هو:
نرغي صابون عإيدنا والمعصم 
نصورها (هون اكيد فينا نفجّر مواهبنا!)
منعمل كوبي بايست لكابسيون
منعمل تاغ ل5 اشخاص تنسلّمن الشعلة
مننزّل البوست

..انا بسلّم الشعلة ل
سوا, واحد واحد, رح ننتصر عالكورونا لأنو #حياتنا_مسؤوليتنا! 
#مفرد_بالجمع