Concord - just focus on the local

Concord, I am not even sure if this is a campaign though it is periodically present on the highway. The idea is simple - Concord is a Lebanese brand, so this is exactly what they aim for in the ad. "The pride of the Lebanese manufacturing". To be clear Concord is into white goods productions (you know stoves, washing machines, refrigerators). These are not items one replaces or buys every day. The layout is simple, the background is red (though used to be blue in previous iterations) and the product is shown. Nothing fancy, but if you want such a good, you know where to go.

Concord - on staying home and patriotic slogans

Concord, the Lebanese white good manufacturer, has an ad that combines staying at home and patriotic slogans. "Stay home and shop online" has obvious meanings and roots. Now the patriotic bit I have blogged about before but may need repeating.

بتحب لبنان؟ حب صناعتو
You love Lebanon? Love its industry

The slogan which was coined when slain Minister Pierre Gemayel was Minister of Industry, has firm roots in an old poster by the Phalangists (which were created by his own grandfather - Pierre Gemayel after whom he was called), the poster in question (circa 1976) is below:

Photo taken from Maria Chakhtoura's book La Guerre des Graffiti

You love it... Work for it.
The analogy between the two slogans is uncanny once you think about it.