Concord, I am not even sure if this is a campaign though it is periodically present on the highway. The idea is simple - Concord is a Lebanese brand, so this is exactly what they aim for in the ad. "The pride of the Lebanese manufacturing". To be clear Concord is into white goods productions (you know stoves, washing machines, refrigerators). These are not items one replaces or buys every day. The layout is simple, the background is red (though used to be blue in previous iterations) and the product is shown. Nothing fancy, but if you want such a good, you know where to go.