So if you are the region's oldest magazine dealing with communication and the media and you need to advertise yourself, what do you do? ...

In a previous post dated June 22, 2021 I wrote the following story ( here ): "You know the old adage, that in times of crisis brands sh...

Cover of "The Story of Middle East Advertising" by Ramzi Raad During the Lebanese war, and I mean the long 1975-90 war (as there h...

Considering I elected it the best 2018 campaign for a political party (see here ) Hezbollah adopted the if-it-ain't-broke-don't-fix-...

And so it transpired former president (or current president depending on whom you ask!) Donald J. Trump has a new blog . The blog in questio...

Post Beirut explosion, few brands advertised anything from the usual "we will rise" or "like a Phenix..." etc... Interes...

 "Beirut: dead a thousand time, to be reborn one thousand more..." Nadia Tueni" And this is how Pikasso the billboard OOH com...

Army Day came and went without a whimper this year, thankfully. For a while, any company that could dip anything in camouflage did so and br...

Brilliant and heart-stopping ad by Nike. Watch here . Let me first say it's been done before. The mix and match technique of two images....

I am not someone prone to easy superlatives, but without any doubt the crisis currently hitting Lebanon and affecting people so totally dras...

Watch HERE : Based on the philosophical treatise by Jean Baudrillard. This art project is an attempt to retrace the history of Lebanon throu...

At a time when any new ad is worth talking about due to their scarcity, this USAID ad about protecting water in Lebanon "no matter what...

The only global creative award judged by the press goes ahead with its €100 “early bird” discount until August 31st. As they face rocky econ...

An Arab Child reads an average of 6 minutes a year. Compared to 12,000 minutes to their western counterpart. Am not inventing this, this is ...

Natgaz sells incandescent lamps and gas lanterns. Repeat: incandescent lamps and gas lanterns. With fuel problems, electricity shortages and...

Well with ads so rare and in between these days it is great to see anyone doing anything, and so much the better, anything good. So it is a ...

Three months later, the AdForum PHNX Tribute is a reality, with a list of Grand Prix, Gold, Silver and Bronze winners. They were announced d...

Concord, the Lebanese white good manufacturer, has an ad that combines staying at home and patriotic slogans. "Stay home and shop onlin...

Artwork by Tarek Chemaly based on a Chinese cultural Revolution porcelain statue Never a dull day. Right after news broke that talks between...

The PHNX festival just closed its jury grading window. I must have graded more than 2500 ads. The PHNX was a bit of an anomaly though: Being...