Association of Lebanese Industrialists - or how to do a wonderful ad

And to those trying to come up with good ads while being "creative" and dabbling for heaven knows what please let me introduce you to this ad by the Association of Lebanese Industrialists. All you have to do is - almost - nothing yet actually it is a lot. "Meet us at the expo of made from the heart of Lebanon". Thank you, everyone can go home now. Not just "made in Lebanon" but made "from the heart of". OK, maybe the heart emoji thingy was a bit too much, but am ready to skip talking about it because of this incredible ad.

Association of Lebanese Industrialists... Would you register your business?

So the Association of Lebanese Industrialists is actually encouraging people to register their business because it will bring them more exposure and widen the breadth of their clientele. The ad itself is all over the place - first there is a pseudo-farmer with a beanie (a young one at that) holding a "strawberry jam" jar. The comes the hands of two men in a suit shaking hands on the foreground (I think one of them needed his nails trimmed to be honest). As I said the ad is a horse drawn by a committee and makes little sense. You can see the ad here. There is also a tag to go with the campaign: #الشغل_مسجل_كلو_مسهل (business is registered, all is made easy). Of course if registering the business means paying more taxes to the government, or declaring how much coming is coming in, or what not is something I don't know about.