Another back to school, and another head scratcher. Well, "from the first bell ring to the last slice". How this integrates into school lunch boxes, is beyond me. How this can be transported to a school setting, is also not exactly logical. But here we are, let's-do-a-back-to-school-campaign-since-everyone-else. Now yes, a large pizza at 9 USD is a good offer, but seriously, the context is just completely wrong. If the target audience were exhausted mothers, that would have made sense, but students per se, and in the classroom no less, does not exactly add up. Maybe Pizzanini needs some math lessons, without pizza involved.