Almaza has gone back to school mode in what it does best - witty, simply, Arabic copy and just plain good old Almaza. The trick "in line" (the way students stand as they go to class, at least in Lebanon!). Sometimes, when Almaza shows glimpses of its old skin one wonders why their ads are all over the place (here) with no unified code, visual unity and even language coordination. With this one, they're good. But sadly, if history has proven anything, they're uneven.