I spoke about Whaibeh prior (here), and now there is more. "It's settled" marginally better than the prior ad, and right bang on time to coincide with the World Cup. But also not exactly related to the sport (they sell jewelry after all). Now, if they are implying that you'd go to them because "it's settled" not sure if people pick jewelry stores this way, after all, the competition is fierce in that sector and usually people rely on either word-of-mouth recommendations or simply trust a store and become regulars. Still, at some point, I do feel Whaibeh needs the services of a professional creative as the standing and positioning implied in the ads does not seem to either add up or to basically be top of the line for a jewelry story.