Monday, July 6, 2026

Gipsy, explaining water with water

When someone does a bad job at explaining something and goes back from the start, the Arabic term is "فسر الماء بالماء" - he explained water with water. Gypsy from Sanita? "Why bamboo because bamboo". Three adult, smart, educated people tried to decode this over coffee and failed. Miserably failed, none of us understood it. So honestly, it is a riddle - even worse than those of Malik's (here) - because this one reminded me of deconstructivist philosophy or just one of those questions that can only make sense to a 5-year old at the end of a summer day. Whichever of the two, I still think there is something completely wrong there. Unfortunately, the original idea is very smart - instead of Gipsy being made from trees, it is made of bamboo which means it is ecofriendly - interestingly on their Instagram the original line is different "Why gipsy because bamboo" (here). Perhaps something was deeply lost in translation there.