First there was those (here), and now the one above. OK, the one above is easy to decipher (العلم نور) considering the other ones took forever to be solved (at least by me and I STILL do not understand why one way of reading is better than the other!)
Personally, I managed to understand one as "it is a headcracker to teach your kids now that you brought them to the world" (Kasser rassak ta t3alem wledak). Why? I happened to read the billboard from left to right (the Latin way) not right to left (the Arabic way). A mistake which is forgivable considering the ad does not make sense - head tail (or whatever way you are reading it).
Long story short, Malik's please stop the gimmicks.