Remember this? (here) It turned out to be that! (here), a Ministry of Tourism campaign it seems in the shape of a song by Dany Chamoun. The idea - apparently - is that Lebanon is full of wonders in the smallest space possible (though obviously for security reasons, the areas covered in the video clip were simply swatches of Kesserwan so far relatively out of the line of fire - you know cable cars, Casino Du Liban, Christ the King, Our Lady of Lebanon, the views from the sea) and obviously for good measure a lot of stereotypes (the only surviving Mercedes Ponton taxi, the VW Camper, the old stone houses, the tabboule, and all else). Production wise, well, we've seen all of this before in ads (am thinking Byblos Bank (here)) and even video clips (the immensely visually beautiful "Ya Osas" for Julia - here - which minds you dates back to 1994), this does not negate a good production value - even if the song is a little ho-hum (but what do I know? Maybe this is what is au courant these days). Perhaps the video is destined to expats and people who might or might not be planning to return this summer to Lebanon where the situation is always up in the air.
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