So just very very lately there was a Khoury Greek Yoghurt ad. Then boom, suddenly it became a Khoury Greek Yoghurt dipped in World Cup sauce. German Precision? Well, with apparently the jersey having 5 stars instead of four (as discovered by Anthony Raad (here) - who also took the photo whereas I took the original one myself) apparently precision is not the epithet we are looking for here. What is interesting is that only few days ago, the ad was - well - a "normal" ad. But there you go, if "we week is a long time in politics" as Harold Wilson famously said, in advertising and marketing it is a century.