Faddoul Supermarket. Apparently one of the best supermarkets in Lebanon even if it only has one branch. But the products, service and experience are - according to hearsay - second to none. And it has a brilliant new logo. How new? Well, let me be honest, last time Faddoul used its older logo was Sept 22 2025 on its facebook (here), the first time it used its new logo was Sept. 23 of the same year (here). I could be mistaken but it was only recently that the logo made it to the outside of the store - have not seen it displayed prior (say, 2 months ago).
What is brilliant about the logo is the exceptionally smart use of the negative space to make the letter F... And if you look closely, there is the S as well but also, because we all put our supermarket bags tospy turvy - for good measure if you flip the logo (and apart from the negative space) you have another F coming your way.
Like how cool, smart and incredibly smart is that?