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| Original credit here |
Remember Sande? (here). Supposedly the talk of the town in terms of teaser-revealer - at least according to those who created the ad (here). But then as the proverb goes in Lebanese "no one is going to say that their oil is muddy". But interestingly, Sultan Bakery (Khebz el Sultan) a very popular joint in Lebanon, has had the interesting point of view of criticizing Sande where it hurts the most - the freshness angle. Their take? "sa badna taza" (we need freshly backed goods) because yes, this is what Sultan Bakery does, it bakes its products daily. Lovely of course that they used the same typography as Sande all while showing how their croissants look from the inside in an appetizing way.