Remember this? (here). Well, perhaps not because apart from marketing teams going "got the whole town talking" and other press release platitudes, no one really cares about those silly teaser/revealers. The problem? This one was actually a nice ad. Really. Why they had to dilute it with a corny teaser is beyond me. I mean the whole "did we invent gunpowder?" (because "Baroud" means gunpowder) - well, the answer is a rather "we didn't invent gunpowder, kariche.. in a new form" (for those who do not know ariche is a creamy tender cheese done with no fat milk whereby vinegar is added to separate the serum) the trick is that the brand is called "Baroud" (a family name in Lebanon). So altogether a fun, decent ad but they had to blow it with a stupid teaser. Pity, because the end product - the ad not the kariche - is actually quite decent.