Well, Promarché is widening its footfall. From a recent opening in Antelias, now comes Adma hot on its heels. Now, Adma is quite a well to do suburb that is for sure, but Promarché is not starting in some barren land. As a matter of fact there is a huge competition there - many supermarkets already entered the area and secured large chunks of clientele. So Promarché has some very tough terrain to climb. But who knows, with its fresh produce promises, its many a high end merchandises perhaps Promarché was the niche brand Adma did not know it needed. Still, the ads cannot be hidden from the "We're landed" to the inviting "Adma let's go"... A call to action without being too overt or too cheapo. Just what Adma might like.