That didn't take long.
The UAE is on the propaganda offensive with a film which features all cliches imaginable and possible, all stereotypes ever used in the communication industry, and the most blatant, flat and Passepartout copy ever written for an advertising. Anything from happy families, to "no favoritism" among expats (yeah right), to - no seriously - all the people doing the military salute, to - am telling you just recounting that makes me stomach churn. Because they had to - as in had to - demonstrate that 10 million people "trust a nation".
Now, to go back to the words of Morrissey about Live Aid and Bob Geldof - "One can have great concern for the people of Ethiopia, but it's another thing to inflict daily torture on the people of England." To create a parallel one can have great pride in the UAE, but it's another thing to inflict visual torture on the people of the earth. This ad exactly does that so much it is irritating.
Oh and pay attention, apparently all the people who flooded Linkedin about "Dubai is safe" and the whole chorus "no one asked people to speak" - yes it is direct quote and no I am trying to avoid what British influencers said about their situation there (here) as I shall classify this under "unconfirmed reports". Well, to repeat the expression "they know who is buttering their bread" or at least who is holding the butter knife. See the film here.