Tuesday, March 10, 2026

Seattle Opera creates a real-time ad following Timothee Chalamet backlash

During a CNN/Variety video conversation with Matthew McConaughey, which was recorded on 24 February, Thimotee Chalamet managed to utter: “I don’t want to be working in ballet or opera,” to McCaunaughey who was his Interstellar co-star. “Things where it’s like, ‘Hey, keep this thing alive, even though no one cares about this any more.’” Cue. Enormous backlash.

First and foremost, the voting window for the Oscars - Chalamet is nominated for his role in Marty Supreme - has finished. So no, it will not affect his statuette chances. But, apart from Chalamet supporting high-art such as reality television (cough, ahem) via his partner Kylie Jenner whom he thanked at the Critics Choice Awards, the words - and keep in mind that Will Smith still won (with a standing ovation no less) at the Oscars literally minutes after slapping Oscars presenter Chris Rock - do not have any weight once vote is cast.
Yet, the entertainment world is fickle and has a short memory so no, I am not worried about Chalamet. But, if all this background serves anything it is because The Seattle Opera has announced a Timothée Chalamet discount code for upcoming performances of “Carmen.” The company announced the news via social media stating, “All we’ve got to say is… use promo code TIMOTHEE to save 14% off select seats for Carmen, through this weekend only. Timmy, you’re welcome to use it too 💃 See you at the opera!”
Well, come on, this perfectly summed up the moment and did a super smart activation milking the event to its highest potential all while throwing a total dig.
Side note: If you want to see a real-time advertising, please go back to this genius move from the late Jean-Claude Boulos when Bechir Gemayel was elected president in 1982 in Lebanon: