I admit I was not even aware the brand existed. Waba - a high end plates and cups - think Villeroy et Boch but make it Arabic designed and styled. When it comes to Arabic culture, they have it locked down for sure. Not just the dishes, or the sahara, or the camels - interestingly they went for a Chevy Caprice rather than a Toyota Hilux but I digress. The abayas, nikab, deshdasha, cultural items to the power n. But what separates the ad from the lot is the way it was done - everything static, but not so, everything moving to the music, but again - not so. Very precise gestures, a suave moving between frames. Blink and you'll miss it (a round object is followed by a round object in the consecutive frames, the back of a man becomes that of a woman, the 4 pieces of cutlery seen from above morph into 4 tables etc...).
The ad takes some time to get accustomed to, but seriously, the pace is impeccable.
See the ad here.