"Greek youghourt in festive dates" - how clearer can one be? Well OK 13 Grams of protein if you want to know. Dairy Khoury plays the Ramadan card boldly and unapologetically. and makes it known that it is not playing games. Interestingly, even if the ad says a lot (brand name, selling line, headline, protein content, without counting the graphics) it did stay true to its core message. As I said earlier single-minded ads are very few and in-between these days as everyone tries to ship several distinct messages in the same ad.