Tarboosh - yes the pastry-formerly-known-as-you-know-what - is back with many ads cut from the same cloth, or same wrapper. The ides is still the same "never grow up" which has been around for a very long time, except now the executions play around the wrapper - under many shapes and forms, some work some not - but at least there seems to be consistency (here). Interestingly, in some of the posts, comments keep calling the pastry by its old racist name. Actually, when I saw these in Slovenia and told my friends there about the rebrand, on Slovenian lady simply said "it is OK Tarek, here we call them Indians."