Watches? No seriously, watches. Why am I surprised? Because the primary functions of a cell phone according to research is - first tell the time, then send texts and eventually make calls. So at this point a watch is for... Either show off or marking a status symbol. So here we are, ads for watches - to be given as gifts one assumes - are all over the place (literally). I think there are more than the samples above - Grand Seiko, Maserati, Omorfia, Oliver Ross, and Zenith just to name a few. So it is interesting how this will pan out - and of course, the why behind the gift.