Now that is an upscale ad. St Gabriel, goes with a line that is cut above (even if the imagery is a bit standard issue for the wine industry) and - surprisingly - it goes in French (not that I have anything against it mind you, if they know their target audience, then French is it), "un vin de vie" - a very upscale line. Quite dignified when most other wines went the easy route. The English transposition is "a wine of/for life" (it remains a difficult exercise to go between languages when the original line is so subtle). Major points for the beautiful logo as well. A winner for sure.