Master nuts rejuvenates with a well-shot film and a let-down copy

So now that the Master nuts has been rebranded (here), Mink graces us with the film for the campaign. On the plus side, the cast is very well chosen, the slices of life very believable (bonus points for the luggage that rolls on its own - funny scene), and the whole mood does fit the product. On the minus side, it feels like a coffee ad from the 80s (with the Wadi el Akhdar truck scene in tow)... Old man/woman choosing every grain, artisanal preparation methods, people travelling with the product - OK, fine a Cafe Najjar ad to be specific. My major gripe? The film, whereas truly well shot, with the right colors and all, has such a let-down copy. The internal rhymes made me literally wince. Come on people, sacrifice these silly matching words for something more deep, with better decorum. Pity, the film deserved better wording for sure. Watch the film here.