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So a new packaging and a line that fits. Here's the issue, the original Master packaging was so over the top, anything new would seem kind of more grounded. Though I have to admit this new packaging (sorry 2 packs did not make the cut in the photo!) is certainly not just "more" minimal, but truly minimal - apparently from the creative minds of Mink agency. Which is all for the better as it creates less clutter visually, and on the shelves. Also note that Master (usually known for its potato chips line) is going full-speed ahead in the nuts department, right bang before the holidays where people do end up stocking on nuts and kernels for their festive meetings among families and friends. What remains to be seen is the pricing, because the Lebanese have thrown brand loyalty out the window and are not are for the most very price-sensitive.