So the pope is coming to Lebanon and it is strange that one of Lebanon's cell phone operators wants to express itself so closely, but here we are. In Arabic and Latin "Lebanon loves you". I am not sure how this fits with its positioning but well, I am hoping they know how it does. Oddly, few can compete with the 1997 slogan of the John Paul II visit to Lebanon "John Paul II, we love you!" - which was chanted in unison by the millions (literally) who greeted him in frenzy when he came. Naji Boulos (IAA president Lebanon chapter nowadays) did not like the English bit and was happy when - at night - the crowd discovered (apparently following a request from the pope himself to say it in Arabic!) "بوحنا بولس التاني حبيب الشعب اللبناني" (which is the same, but in Arabic, and it rhymes!).
To go back to the ad above it is indeed quite dignified, and thankfully they did not reach to kitsch to please the lowest common denominator and kept it a cut above.
