Exotica has has a legendary run of ads, this year it seems to have recaptured its mojo (here and here) which brings us to - Christmas. The ad has two different versions, I will take you to the breathtaking one immediately (here). Seriously, it is so emotional it is jaw-dropping (which I did seeing it on the street!). The idea is so simple, that magic can appear anywhere if we just want it (and mind you Lebanese people need magic more that anyone can care to know - especially around Christmas). Traffic jam? Just add a star and presto - you have a lit Christmas tree. This year, was truly magical for Exotica, onwards to the next one.