Remember Valentine's Day? That epic classic glorious ad by Exotica (here)? Building on the strength of the other one, Exotica is now writing "oum" (mother) with flowers too after writing "hobb" (love) with a rose. Ok, maybe this one step lower than the other but it still works. So if it ain't broke Exotica is not fixing it. But hey, this is indeed steps closer to their glory days. If I understood correctly this comes from The Department ad agency.