I know I am late on this one relatively, as it was done before the opening of the new Spinneys in Ajaltoun. But here's the issue, all this "missing" campaign by Spinneys was actually done very close to the 5th anniversary of the August 4th explosion where more than 218 people lost their lives and which engendered a large destruction on 2/3 of Beirut. Worse, one of the people portrayed in the campaign lost a close relative in that explosion. Of course, all this is "circumstantial evidence" but between this and that fishy ad before (here) that makes it too many unforced errors.
However, if advertising taught us anything is that, for those who shop at Spinneys, this does not move the needle either way. Also note, the figure of 17,000 missing people during the 1975-1990 war is also incorrect, the figure was literally "invented" in a report to force politicians to take the issue seriously. This does not negate that there are thousands of people whose whereabouts are unknown, but the above figure, I maintain, is incorrect.