Another of those ads which are either too smart or not too smart. Malik's goes on with its "ma7loule" streak (ma7loule means "the answer is easy"). This one however, has a problem, not in the answer, but in the problem itself. It took so far 5 people to decode this, all of us armed with decades of working in advertising, to arrive to - nothing. No one could make head or tails of this. It was all Chinese to us. No wait, this is Chinese!