Well, it is a marketing fact - you rarely, if ever, resort to distorting your logo (some applications are permissible - lately Coca-Cola did it to indicate its cans can be crushed and recycled, ArabAd did it when Gibran Tueni and later Walid Azzi passed away with ArabSad, but examples are too far and in between). So this caught me aback, and again I stand corrected - Dunk In. Not Dunkin' (formerly known as Dunkin Donuts). So I am rather perplexed if this is even "legal" and doable. on the upside, we all know the brand. On the downside, the logo is distorted. Interestingly, the original logo is nowhere to be found.