Now that is an ad that makes sense. Summer. But make it with ice cubes straight from the freezer. You can almost taste the chilled wine - and when you say chilled wine, you imagine loved ones around a table on a boozy lunch that extends to the evening. And yes, this does conjures this image. Also as a back up a beach scene could be inserted - but I can't swim so let's go for boozy lunches. Now, to be clear, I am not accusing Chateau Musar of anything... but, me being me, I immediately remembered this 80s ad from Adidas...