Army Day - 80 years in dignity

As someone who has, for several years, produced the Army Day (August 1rst) ad, I can assure you, it is difficult to come with different executions when the implementation and the brief is so narrow. This year, with the armed forces celebrating their 80th, their ad seems classic. A flag, on a blue sky background. I remember the years where everyone and anyone was putting camouflage on their products in their ads to for Army Day producing a horrible panoply of visual atrocities. Thankfully, these days are gone. And as someone who has done his military service as an officer, the ad sends a small frisson in me. "For you, we are ready for anything" says the line. Again, sometimes going back to basics yields the best results.