Friday, July 18, 2025

Nini? As in... Who is Nini?

Image credit Lyn Irany

Very subtle one in a world where everyone shouts this one whispers. 

It does not even say "oh guess who is it?" it merely leaves you to your subconscious to solve. Yes, you have seen this before? But where? It comes to you - and as Hemingway said about going bankrupt in his novel The Sun Also Rises - "Gradually, then suddenly," so yes.... it is like "it is on the tip of my tongue" (or my subconscious is about to solve it), then - boom - yes, I have seen it on the... What's  the name again?

Pizzanini of course.

Very understated, blink and you miss it, and instead of hammering you with an easy answer it asks "who is nini?". Now you know, now you solved it.

Smart.