Monday, July 28, 2025

Khoury Home nails its copy

Well, one has to give it out to Khoury Home - the copy is simply very good. First the admission "mich wa2to" - slang for "this is not the time" (you know with Lebanese being besieged with so many expenses and bills it is only normal for them to feel financially overwhelmed especially that most have lost their livelihoods and stashed money to the banks but also the official Black Friday which is after thanksgiving is way off - for info about Lebanese and Black Friday visit here) then the redeemer part "bas bi wa2to" which translated to "but it is right on time" (again with prices so low how much can you delay a new stove or fridge or a piece of electronics). Hats off indeed, one needs to know the market perfectly well to come up with this!