After trying hard (here), and then trying too hard (here), Maliks goes back to what made Maliks. Meaning? All the things we used go to him as students. Maliks customizes stickers, cake toppers, tote bags, roll-ups, thesis (printing and binding, not writing :) ), t-shirts, foam frames, sahses, and electoral paraphernalia. Actually the massive OOH campaign goes "Yes, we do that too". Because, "yes", this is what Maliks is beyond the silly gimmicky lines they bombarded us with. And somehow, Maliks realized that unless they go back to basics, the whole identity of who they are gets diluted. In an odd way, good we had Maliks back.