See them here. By now, I am sure you have seen them everywhere. If not, you must be hiding under a rock. Meet Ali Alaadeen and his (paternal) aunt (so far she has no name), but people call her "hajje" (she who has went to the hajj in Mecca but even that is unconfirmed). So what's the deal? They broke into the scene in lovely, charming, endearing videos. The scenario is always the same: Usually the aunt details an issue, then he is introducing a product he is selling at his shop (from what I understood in the south of Lebanon), and with it he goes with his catchphrase "Jdid Jdid" (new, new) and then offers something silly with the product such as "the free compressed air inside the bag" "the pin holding the package" "the image of the sunflower" and this is when the aunt goes "and .... if you can ...." (and drink if you can drink, chew if you can chew, sprint if you can sprint).
That they took the Lebanese community by storm is an understatement. During last year's war they were evacuated and it transpired that Ali became a waiter and she was in one of those places where refugees gathered. Then they went back to their shop documenting that it was still standing even if of course products were all over the place. And they were back, more frequently, stronger and to the tune of (I counted then) 3 posts posted on the account every 3 days (all with clothing change and all, so most likely shot at different times). This even inspired a spoof (here).
As with everything organic comes a point when things become sponsored. And indeed many of their posts now are, there are even products that could never fit in their shop (such as a refrigerator from a local brand), and giveaways they could never afford (a full Range Rover). And lately, he seems to be popping a vein with his speech (although he still includes Jdid Jdid) so much there is over-acting but she is still unbothered because her delivery has never changed all along.
Still, that a small shop has punched way, way above its weight is no mean feat. And that they became viral with no agency in tow, just them and their Jdid Jdid is also amazing. I wish just that he would go back to being more natural in his delivery.