So McDonald's is really, REALLY, trying to really assert its Lebanese identity - obviously following the boycott after the Gaza debacle. See the film here. There is oud, dabke, Lebanese joie de vie, a Lebano-Arabico soundtrack and all the elements that should make it work. But somehow it leaves us wanting. I mean, the film makes it very clear where its ingredients come from - Lebanese producers and companies etc. Fine, and everyone joins in a - literal song and dance - and the final copy McDonald's our hand with the hand of Lebanon gives it you in case you did not get it, yet. See the film here. The characters are nice, but somehow, it reminds me of all those musicals where everyone breaks out in a choreographed number at once, out of nowhere, and does not make much sense. Reminds me of Americana, which following also a case of boycott, went with the slogan "100% Arab".
