Interesting, Aramex just went Ramadan, in a notable effort. Here is you want to see. Of course of course, one needs Aramex to transport the Ramadan lights and ornaments etc. But the small breakthrough is that even Christians are implicated in all this effort because "we live in a multicultural world" as the ad implies. The shooting is indeed nice and the sepia colors work well actually, and whereas the original concept is not earth-shattering, something non-earth-shattering things actually work best. A very laudable effort all-round. OK, they should have ditched the English copy though to be honest as it does not work.