And this comes from our friends at Joe Fish! If you work in communication, you'll get it, if not - sadly it is a "meh". But here's the gist: Clients, sadly, tend to tinker with the assignments they give creatives ad infinitum so it is not unusual for a file to be labelled "final" "finalfinal" "finalfinalfinal"..... So yes, now we have a president... "finalfinalfinalllFINALLLLLLYYYYYY".