Are they talking elections? Are they talking freshness? Are they talking new beginnings? Are they talking about all of this? Or none of this? The new Almaza ad is up for interpretation - or interpretations. It might mean a million things. I am inclined to think this might be about electing a president - supposedly tomorrow January 9th! But again I could be mistaken, I guess all this continues with the Almaza of several years yonder - just try it. I do miss when they used to do great ads - and I remind everyone, why not reissue older classics, because you know, the brand does own them by virtue of having paid for them? In that sense it wasn't broken, so why try to fix it?