As I said earlier (here)...
"So after importing "black Friday", "cyber Monday" (both sans thanksgiving), "halloween", (thank you we had our own St. Barbara - look here!), "the first look" in marriages, "bachelor parties" (all while keeping the regular party for the bride and groom), and so on - now we have... "Singles day". Basically Singles Day is the antidote for Valentine's Day. Meaning a day for single people to actually gift themselves something - as a stark reminder none is there to gift them anything (which is a depressing thought)."
So here's 2022 edition, 2023, and this year follows in tow. I guess the market is too stale and any excuse is a good excuse to sell.