Thursday, September 12, 2024

So Pepsi zero has a new strange ad.

Blink and you'll miss it. No seriously, took me about 6 trials just to take one screen shot so much the ad is quick - and see how quick it is, the bottom timer scroller is still on. But apart from "open and win" (yes, I know, the 90s called and they want their offer back), Pepsi which is now solo in the market now that Coca-Cola quit the Lebanese market (here) and which held strong among the Gaza callouts (apparently Pepsi was in the Israeli team), does not do much ads (see their last all-star pan-Arab encompassing one - here) on the Lebanese scene. So this one came a bit out of nowhere - can't link the full ad as it is just one of those several seconds before youtube videos. Still, the above is the packshot.

Now the headline is a bit peculiar - "the zero now has a taste" which is akin to shooting yourself in the foot (meaning the old one did not have a taste at all?) "original taste, zero sugar". Once more, a little strange, but I guess who cares, as if all else is logic in Lebanon!