Whereas it is rare for me to talk about the creatives - well, props for Christopher Shearer and Them Again for this. Shearer who describes himself as " Celtic-obsessed lad from a tiny town" just came up with this beautiful promo for Al Nassr Football Club in Saudi Arabia. All right, all right, yes it is the same Al Nassr that signed Christiano Ronaldo (and yes, he is on board of the promo!) but thankfully not the center of it or anything. On the contrary, the visuals scroll from obsessed and obsessive fans (yes, that's football for you), in the yellow Al Nassr jerseys, the men and yes - women! (this being Saudi Arabia that took a while) - and that palpable thrill of the scoring, the players (not just CR7 thank you very much) and the archives and the way the old images pass by - never too retro but still indicating the past. And it all goes down so seamlessly until the Al Nassr/Adidas logos show up.
The beauty? The film does not stop there. It goes on with some children playing in some back alley as they often do. And guess which jersey the small kid that scores is wearing? Brilliant indeed! See the film here.