Monday, May 20, 2024

The Guardian adds its own entry to the self-depreciation pantheon

On this blog, I have already wrote about self-depreciation in advertising (here), it is indeed, an art - not everyone has the courage to delve into. For all their self-importance, Lebanese brands rarely trod that route, but hey Roadster came and saved the day (here). Which brings us to The Guardian. "Support the most misanthropic publication on earth" (as part of their widely successful reader-funded support campaign). How come "misanthropic"? Well, a certain "Elon Musk" thinks so. So why not use his words against him in a very dry British humor masterpiece. And yes, it works - splendidly.