Tuesday, March 5, 2024

Optique et Vision - of 75 years

Ah Optique et Vision, a shop of which my family and myself are occasionally clients is celebrating its 75th year. Well, that's a lot of years and a lot of glasses! And what do you know? They came up with a cute logo for the occasion. The logo obviously riffs on the original Optique et Vision logo all while incorporating its 75th anniversary signaling. Sure, the graphics are cute too, but I keep going back to that understated, smart and very evocative logo. I really do like it, because it takes a lot to make something so simple and communicative.

As a reference, here's the original Optique et Vision logo.